photo of mug of beer on bar with mug club on tour logo on the glassphoto of mug of beer on bar with mug club on tour logo on the glass

Mug Club Membership

Your all-access pass to Cherry Street

On tour Member

Just like a band traveling from city to city, we're rolling out all new rewards that you can use at any of our locations! When you're a member we'll take you on a trip through our wide and ever changing selection of house made brews. Each time you come in, you are bound to try something new. Take a look at what our members receive.

Membership includes

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Online

Discounts on merch, first access to bottle releases, first rights to ticketed events, and so much more.

drawing of a beer in a mug for mug club cherry street brewing in-store opportunities

In-house

Upgraded beer pours, discounts on food, and in-house merch for being in the club. Plus you get a mug club card.

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Exclusives

Get first access to events, beer dinners, experiences, and also get access to exclusive beer tastings.

graphic of bars of signal like wi-fi connection mug club cherry street brewing online opportunities
Access perks online

As a Mug Club member, you are eligible for special opportunities and discounts across our on-line store. Every month you'll receive an email detailing all that is new at Cherry Street, including a member code giving you 10% off for purchases across our website. You must be logged into the site to use the code and the code can be used as much as you wish. Each month you'll have access to a new member code and fresh opportunities to take advantage of.

Access Perks at our locations

It's simple, once you sign up to become a Mug Club member online, visit any one of our locations and show our staff your email confirmation and you'll be given your mug club card. This card unlocks all of the perks at our Vickery Village, Halcyon, and Northshore locations and it's good for one year. After renewal, you'll be given a fresh card. You must present your Mug Club member card to get your 10% discount on food and merch.

Upgraded Beer Pours on all your beers: turn your 8oz to 11oz, 11oz into 16oz, and 16oz into a 22oz mug
• A birthday meal on us within 7 days of your birthday. 
• 10% off all food* and in-house merch
• Discount does not apply to beer purchases.

*Food discount applies to in-house only, not applicable for to-go food. Cannot be combined with any other offer or discount. Maximum value for a discount per visit is $100 worth of food, up to a $10 discount.

drawing of a beer in a mug for mug club cherry street brewing in-store opportunities
drawing graphic of a star cherry street brewing mug club exclusives
Exclusive opportunities

Once you become a Mug Club member, you gain access to so many cool opportunities. The easiest way to keep up with everything going on is our exclusive mug club newsletter only sent to our members. Each month, you'll see new experiences unique to our individual locations. One location could be offering members to be a brewer for a day and design your very own beer. Another location could be hosting a special beer dinner. Every month is different and the mug club newsletter is your key to knowing what's going on. Other opportunities include:

• First rights to barrel aged beer releases
• Mug Club only merch
• Special event pricing and first rights to tickets
• Unique experiences at our locations
• Chef curated beer dinners
• Unique beer tastings
• 10% off food* and merch at our locations
• 10% or more off online purchases
• Save $50 on Barrel Society memberships

*Food discount applies to in house only, not applicable for to-go food. Cannot be comined with any other offer or discount. Maximum value for dicount per visit is $100 worth of food, up to a $10 discount.

Hey hello to your new favorite card
CARDS AVAILABLE AT ALL LOCATIONS WHEN YOU SIGN UP

Your Mug Club card gains you access to everything you could want at any of our locations. Are you a new member and you need your card? Simple, just head on over to any of our locations to receive your new mug club card. Simply show one of our staff members your mug club email confirmation and they will be able to get your card to you asap. After each renewal period, you'll be given a fresh new piece of plastic.

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Give the gift of membership

Want to purchase a year of Mug Club for the Cherry Street fan in your life? Then sign them up to start their membership today!

Give a Gift

FAQs

Login to our website to access your Mug Club membership perks for online purchases and discounts. Once logged in, you'll be able to use your monthly discount codes from your Mug Club newsletter to apply at checkout.

It's simple, once you sign up to become a Mug Club member online, visit any one of our locations and show our staff your email confirmation and you'll be given your mug club card. You can use that card at any of our locations to get your perks. Just show your server or bartender and they will take care of you. You must have your card with you in order to get your perks.

Your membership is automatically renewed every year from your purchase date. You will receive an email when your membership is up for renewal. Once your membership has been successfully renewed, you will be notified via email.

You can manage your mug club membership inside of your account. You can also contact us for any assistance.

Make sure you are on our newsletter list.

As much as we would love to offer such a great option, it is illegal in the states of Georgia and Tennessee to discount sales of alcohol to exclusive members. As the law stands, breweries can only give discounts on alcohol when the discount is given to everyone. So our way to give our On Tour Members exclusive rights, is to offer larger pours.

Once your order is ready for pickup, you will be notified by email. For help with a presale pickup, please contact the specific location to better help with immediate needs.

Simple, just head on over to any of our locations to receive your new Mug Club card. Simply show one of our staff members your Mug Club email confirmation and they will be able to get your card to you asap. After each renewal period, you'll be given a fresh new piece of plastic.

If you lose your card, shoot us an email and our team will be happy to make sure you can pick up a new memebrship card asap.

*Food discount applies to in house only, not applicable for to-go food. Cannot be comined with any other offer or discount. Maximum value for dicount per visit is $100 worth of food, up to a $10 discount.

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Mug CLUB

Online Discounts, exclusive experiences, in-house discounts.